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Pride Radio - Creative Brief
What is it?  PrideRadio is a streaming music channel and entertainment destination for the LBGT community, boasting an interactive hub that hosts a variety of user generated content. The channel plays everything from old school pop to new hits and dance remixes.  

What are the listener benefits?
  PrideRadio gives listeners a wide variety of music plus entertaining audio ear candy and personalities.  The website includes entertainment and news content on demand and exclusive interviews with pop culture icons.  

Who will care?  Our
primary audience is gay males 21-49.  

Competitive Advantage:  PrideRadio’s unique content plus superior music programming makes it stand out from its competition.  Its distribution through HD radio, online, the iphone, and in association with top rated FM stations around the country exposes the channel to a wide range of consumers. 

What the press is saying:  
 
LA Times on iPhone Application featuring PRIDE Radio 

Sample playlist: 
In an hour you might hear tunes from iconic artists like Madonna and Cher in addition to Scissor Sisters, Britney Spears, Depeche Mode, Pussycat Dolls, Jordin Sparks, Rihanna, Katy Perry and Chris Brown.  Hits from the 80s and 90s create unpredictability to the channel.

Where can you find it? 
PrideRadio.com
KBIG-FM MY fm (Los Angeles) PrideRadioLA.com
KIOI-FM (San Francisco) PrideRadioSF.com
WIHT-FM (Washington, DC) PrideRadioDC.com
WHYI-FM (Miami) PriderRadioMiami.com

WMTX-FM (Tampa) PrideRadioTampaBay.com
KPPT-FM (Denver) PrideRadioDenver.com
KXXM-FM (San Antonio) PrideRadioSA.com

KPLV-FM (Las Vegas) PrideRadioLasVegas.com

KDMX-FM (Dallas) PrideRadioDFW.com
IHeartMusic.com IHeartMusic.com
17 HD2 stations from Los Angeles to Las Vegas
IHeartRadio.com (iphone application)